What’s Your Favorite Car Color?

Why is your car that color? Was it on practicality, such as white based on a warmer climate? Or are you the type who wants to make a statement with something bright, fun and eye-catching? The paint scheme was a way for you to personalize your car, or just what the dealer had on the property?

Believe it or not, is that the color car buyers select important information for Ford, the sales data to identify buying patterns to better understand and analyze unique consumer preferences by region. The analysis helps ensure that Ford's special vehicles, colors and options, where they are most needed supplies. Understanding preferences helps Ford stay in step with customers and stock the right vehicles in dealer showrooms.

Julie Francis, who is on the color and material design team for Ford of Europe, said that "the identification and selection of upward trends signature colors, a large part of what we do and we know how important it is that to get correct color, the market at the right time. Too early and it is not registered on the radar have customers, too late and the popularity of a particular color will have already reached their peak. "

"Car and truck owners across the country often try different messages about themselves to give the world," adds Susan Swek, Ford group chief designer, color and material design. "Color choice is a powerful way to do that."

Remain, for example, despite a greater variety of bright colors, white, silver and black paint at the top three tips for Ford customers across Europe ends. White remains overwhelmingly the first choice of Ford vehicle color in Turkey, where he also has the lowest percentage of black vehicles. Denmark goes with the other hand, as black as his top finish, decide where buyers are least likely for white. In the U.S., San Francisco has the most white Ford buyers, while subdued colors, including gray and silver, which are most popular in the big cities on the coast of California and the Pacific Northwest shows a particular affinity for gray cars. Gray was also the leader of the pack in Belgium.

Only one European country has a number one color other than black, white or silver: the Czech Republic. Czech buyers chose blue Fords in 2010, also the color of choice in Washington, DC Czech buyers also have the highest proportion of red among all nations, the reflection of the dominant red and blue colors in the Czech flag. Red is also popular in the United States within the Middle West, and this should not be a shocker: are the red-colored Ford cars in Cincinnati, sells the home of the Cincinnati Reds.

Norway and Portugal share the same six favorite colors, and while the Irish may be traditionally associated with green connection, they prefer to ride the silver (it is the third country to buy the least likely green). In the U.S., the East is distinctly green, especially Philadelphia, Washington, DC, Pittsburgh, New York, and not surprisingly, Boston, home of the Boston Celtics (Boston also favors black). Gold is the top pick in Miami, while France and Italy are like cream-colored cars.

In Europe, "red to be by far the most popular color, but then was ousted," said Vince Shaw, marketing and product strategy manager for Ford of Europe. "It looks like the white supremacy is now. Dark gray, black and blue are always popular because they are clothes for men or women, but like any other manner are the various colors of the car and out of fashion."

Colour trends - like fashion - change from year to year. For example, a small but growing number of buyers are choosing brown, copper and other earth tones. "It took people a while to warm up to the brown hues, they had previously called" old fashioned "has been perceived - think 70s, 80s," said Julie. "Been revived, but the browns are making a comeback in fashion, interior design, and now automotive, and were exciting combinations inside out again."

How does Ford use this data to ensure it provides the right colors in the right countries? "For the major markets - Germany, for example - we know that blacks and dark colors will always be the case that we factor into our planning, please," said Vince. "Of course we want our vehicles to be attractive to our customers and the color is a big part of it in fact has one of the success stories have been Hot Magenta and Squeeze -. Bright red and green - offered on the Fiesta, you have both sold extremely well. , it is clear that our customers interested in something longer have individual. We have learned from it and will not in future more unique colors found in the normal range to offer. "

By 2011, the launch of the new Ford Focus, boasting eye-catching colors such as yellow candy, Candy Red and Red Mars, or the stunning Tangerine Scream previewed them on the Focus ST model at the Paris Motor Show, may this year well see some hot new color trends occur in Europe. And Ford has seen strong U.S. sales of new cars in bright colors on offer here. For more details, please look for the information of Ford Car Colors on the site : www.fordcarshow.com